New book, Designing Creative Tools, is here!
We don’t just design new products and creative works; we help you define great ones. Our approach balances art, craft, engineering and strategic thinking. We love big ideas and also understand what it takes to turn them into practical, successful outcomes—from first encounter to final interaction.
Small and purposefully focused, we are close, invested partners. We have worked with Apple, reMarkable, Epic Games, Walt Disney, Pixar, and other forward-thinking teams who trust us to help them shape tomorrow (and do the work in secret when required).
Every project is an opportunity to create things that are thoughtful, unexpected and built to last. Things that might one day find their way into a museum.
Design isn’t just about how things look and work, but also what they mean and the stories they tell. Our approach is curious rather than prescriptive or rigid. We draw on experience and intuition, ask critical questions, trust our judgement and make sure there’s a good reason behind everything we do.
To bring product stories to life, we build physical models, code simulations and draw on our filmmaking skills — writing, directing and editing — to share the energy and emotion behind an idea. We produce everything in-house, confidentially and with the highest level of craftsmanship.
Developing a new product and looking for a strategic design partner? Curious about our books Interface Design and Designing Creative Tools? Interested in us bringing our ideas and methods into your company or design school?
Start a conversation →